Totoki
UGC operations, finally in one place

The creator operations workspace

Turn creative momentum into campaigns that ship.

Totoki brings creators, briefs, approvals, and performance into one calm operating system for your content team.

Totoki
AL

Good morning, team

Campaign command center

Active campaigns082 launching soon
Creator response rate84%↑ 12% this month
Awaiting approval386 due today
Summer launch

Deliverables in motion

View campaign
Morning routine hookMaya Chen
In review
Before / after reelJordan Lee
Approved
Creator unboxingTaylor Kim
Drafting
Live activity

Keep the work moving

Maya submitted a new cut

12 invites sent to creators

Brief approved by Ana

124active creators
38videos in review
3.6×faster campaign cycles

From brief to published

More signal. Less coordination overhead.

Your team should spend its energy making work worth watching—not assembling status updates across tabs, inboxes, and loose spreadsheets.

01

Bring in creators

Keep every profile, relationship, and invite ready for the next campaign.

02

Set work in motion

Build a clear brief, assign deliverables, and make ownership obvious.

03

Learn what lands

Review creative performance and carry the insight into the next cycle.

Free tool

Create a tracked creator link in seconds.

Build a consistent UTM link, download a print-ready QR code, and keep every creator campaign easy to measure.

Open UTM builder

Creator network

Find the right voices, then keep the context.

Bring your roster, applications, social profiles, and every creator conversation into one coordinated workspace.

  • Creator profiles
  • Applications
  • Invite flows
Explore creator network

Campaign operations

Make every deliverable unmistakably clear.

Turn a campaign brief into assignments creators can understand, complete, and move through review without back-and-forth.

  • Structured briefs
  • Assignment status
  • Review decisions
Explore campaign operations

Content intelligence

Connect creative output to what performs.

Review assets alongside the campaign story and performance signals so the next brief gets sharper—not just busier.

  • Submission library
  • Channel reporting
  • Campaign learning
Explore content intelligence

A better way to run UGC

Creative work moves fast.
Your operations should, too.

Start building